Our preferred format is Illustrator CS6 or earlier, saved as a PDF. If you send it as .AI or .EPS, be sure all links are embedded and all text has been converted to outlines.
We can also accept Photoshop CS6 or earlier, saved as .PSD or
.PDF. (Do not save your art file as a JPG. JPG compression
reduces the image quality every time it is saved or resaved.)
Art from all other programs should be saved as Press Quality
PDF. (Depending on the program, it may be called "High Quality",
"Print Quality", or "Press Quality".)
We cannot accept Microsoft Office files for printing art. Please
export/save them to PDFs and send those. (If your version
doesn't allow you to export or save directly as a PDF, there are
many free services online that will convert your files to PDF.)
If you are sending logos, images, etc. for us to use laying out a label for you, just send whatever you have now, exactly as it is. Do not place or insert it in any other file.
We will do our best to adapt your files to printing needs. If we have any problems, we'll contact you to discuss possible solutions.
We can accept Microsoft Word files for text only (Ingredient lists, instructions, etc.).. We cannot use images inserted into Word files. Please send the actual image file.
Call us or use the Contact Form to get the address to submit files. (Spammers have made it unwise to openly post email addresses on web pages.)
All Illustrator files
must be in CMYK color mode. (Go to File, select Document Color
Mode, and check CMYK if it's not already checked.)
All Illustrator art
should be CMYK or Pantone Solid Color only. RGB colors will be
converted to CMYK for printing, and can change dramatically. All
other color systems will be converted to CMYK, and may change
after conversion.
Files should be saved as PDF, with either “Illustrator Default”
or “High Quality Print” settings.
If you are sending native AI files, be sure all images are
embedded, and all text has been converted to outlines.
Photoshop images must be CMYK. RGB images will be converted to
CMYK for printing, and can change dramatically.
Photos, etc. should be at least 300 dpi, and at least as large
as they will appear on the final piece.
Images with type or sharp, precise lines or edges should be at
least 600dpi for best results. (Because this can lead to very
large file sizes, we recommend you use Photoshop (or similar
programs) only for preparing images and photos, and import/place
them into a program such as Illustrator or InDesign to add your
text.)
Photoshop images placed in Illustrator or other files should not
be enlarged. Enlarging a raster image decreases its resolution.
A 300dpi image enlarged to twice its size is now only 150dpi,
and the difference in print quality will be noticeable.
Save your files as .TIF, .PSD, or .PDF. Do not use JPG for print
files. JPG compression reduces the image quality every time the
file is saved. (Exception: if you are sending us JPG files to
use in laying out a label for you, do not resave them. Just send
them as they are.)
Files from other programs should be saved as PDF files and sent that way. That gives us the best chance of being able to use them.
Images, photos, logos, etc. for need to be CMYK or Pantone
Solid color, 300dpi or more, and actual size or larger. RGB will
be converted to CMYK, and may change color. Images less than
actual size and/or less than 300 dpi may become "jaggy" when
enlarged.
BUT...if your images are not already in those formats, just send
us what you have. We'll do what we can to make them usable, and
we'll contact you if we have any questions or problems.
We have a great deal of experience converting files, and the
tools to do the best possible job of it.
Note that we cannot enlarge images very much, nor can we
increase resolution significantly, without making the image look
fuzzy or “jaggy”. Images do need to be at least as large as
they'll appear on the finished label to look good on the final
piece. (Images and logos taken from websites are almost never
suitable for printing.)